Fox Lexus of El Paso Staff Picks

Every memorable car-buying experience starts with a team that genuinely cares about the vehicles they sell and the customers they serve. The professionals at Fox Lexus of El Paso bring decades of combined knowledge across sales, finance and more, and they take real pride in helping drivers discover the Lexus that fits their lifestyle. From high-performance sedans to spacious luxury SUVs, our staff knows the lineup inside and out and loves sharing which models have earned their personal stamp of approval.

As one of the first women-owned dealerships in El Paso and a proud member of the Fox Auto Team, we're deeply committed to this community. We support organizations like the El Paso Food Bank, Texas Tech University, the University of Texas El Paso, Ronald McDonald House and FEMAP (a hospital across the border in Juarez).

Get to know the faces you'll meet on our showroom floor below, then stop by our Lexus dealership in El Paso to put their recommendations to the test.

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Oswaldo Herrera | Sales Director

Leading the sales team with 19 years at Fox Lexus, Oswaldo Herrera brings unmatched experience and a genuine love for the Lexus brand. His longevity reflects a deep understanding of both the vehicles and the customers he serves.

Oswaldo's favorite is the Lexus GS F, and his reasoning is simple: "Luxury and power." This high-performance sport sedan blends refined comfort with a commanding V8 engine, making it a standout for drivers who want it all.

Roman Jimenez | Finance Director

As Finance Director with seven years at the dealership, Roman Jimenez guides customers through every step of the financing process with patience and expertise. His steady leadership helps buyers feel confident from application to signature.

Roman's top pick is the Lexus GX 550, which he praises for its "space and luxury feel." As a capable 3-row SUV built for adventure and everyday comfort alike, the GX 550 is a natural fit for families and explorers.

Paul Tarango | Sales Manager

With five years at the company, Paul Tarango leads the sales floor with a clear focus on delivering an exceptional customer experience. His enthusiasm for the Lexus lineup is contagious.

Paul's favorite is the Lexus IS 500, a spirited sport sedan that pairs aggressive styling with serious V8 performance. For shoppers craving excitement behind the wheel, it's tough to beat.

Crystal Natavidad | Lexus Sales

With 11 years at Fox Lexus, Crystal Natavidad has built a reputation for connecting customers with vehicles they love. She understands that buying a car should be an enjoyable, pressure-free experience.

Crystal's favorite is the Lexus GS F, a performance-driven luxury sedan that delivers thrilling power without sacrificing everyday refinement. It's a smart choice for those who want the best of both worlds.

Huner Dagdemir | Lexus Sales

An 18-year veteran of the dealership, Huner Dagdemir brings a wealth of product knowledge and a warm, customer-first approach to every interaction. His experience speaks for itself.

Huner's top pick is the Lexus ES, a sophisticated sedan celebrated for its smooth ride, elegant interior and dependable comfort. For drivers who value luxury and reliability, the ES is a perennial favorite.

Jose Luis Hernandez | Lexus Sales

With over 10 years at Fox Lexus of El Paso, Jose Luis Hernandez has helped countless customers find their perfect match. He brings real passion for the vehicles he represents.

Jose's favorite is the Lexus GX 550, a rugged yet refined SUV that combines off-road capability with premium comfort. It's an ideal companion for West Texas drivers who want versatility and style.

Argentina Rodriguez | Lexus Sales

Now in her sixth year with us, Argentina Rodriguez takes pride in matching shoppers with the features that matter most to them. She's dedicated to a smooth, honest buying experience.

Argentina's favorite is the Lexus GX 550, a spacious and capable SUV built to handle both daily errands and weekend getaways. For families wanting luxury with room to spare, it's a compelling pick.

Carlos Morales | Lexus Sales

With three years on the team, Carlos Morales has developed a genuine appreciation for what sets Lexus apart from the competition. He's committed to helping customers see the value in every vehicle.

Carlos points to the Lexus UX 300h as his favorite. This compact hybrid crossover delivers impressive efficiency and modern technology in a stylish, city-friendly package, making it a smart choice for eco-minded drivers.

Franklin Aveline Peake | Delivery & Technology Specialist

In his first six months as a Delivery and Technology Specialist, Franklin Aveline Peake helps customers get familiar with all the innovative features their new Lexus offers. He makes the handoff seamless and exciting.

Franklin's favorite is the Lexus IS 500, and his reasoning is clear: "Because of the style and the V8 engine." For enthusiasts who want head-turning looks and serious performance, the IS 500 checks every box.

Ben Salazar | Lexus Sales

Now nine months into his role, Ben Salazar has quickly developed a deep appreciation for Lexus craftsmanship. He's focused on helping shoppers find vehicles that inspire them.

Ben's favorite is the Lexus LFA, which he calls "the ultimate expression of Lexus craftsmanship and engineering." As a rare supercar that represents the pinnacle of the brand, it's easy to see why it earns his admiration.

Enrique Morales | Lexus Sales

In the beginning stages of working on the team, Enrique Morales is already bringing fresh energy and enthusiasm to the showroom floor. He's dedicated to making every customer feel welcome.

Enrique's favorite is the Lexus IS 350 F SPORT, a dynamic sport sedan that blends athletic handling with striking design. For drivers who want a spirited yet refined ride, it's an excellent choice.

Fox Lexus of El Paso Staff Picks FAQs

Who are the sales and finance experts at Fox Lexus of El Paso?

Our team is made up of dedicated sales consultants, sales managers and finance professionals with decades of combined experience. Staff members like Oswaldo Herrera (19 years) and Huner Dagdemir (18 years) bring deep product knowledge and genuine passion for the Lexus brand. Stop by our dealership in El Paso to meet the team in person and experience our customer-first approach.

What Lexus models do the staff at Fox Lexus of El Paso recommend?

Each member of our team has a personal favorite from the Lexus lineup, spanning a wide range of models. Staff picks include the Lexus GS F, GX 550, IS 500, ES, UX 300h and LFA, reflecting expertise across performance sedans, luxury SUVs and hybrids. That firsthand familiarity means you get honest, informed recommendations tailored to your lifestyle.

What makes Fox Lexus of El Paso unique?

Fox Lexus of El Paso is proud to be among the first women-owned dealerships in El Paso and a member of the Fox Auto Team. We're a military-preferred dealership offering exclusive military specials, and we support local organizations including the El Paso Food Bank, UTEP and Ronald McDonald House. We also offer pick-up and delivery within a 300-mile radius for added convenience.¹

Can I get help with Lexus financing from the team at Fox Lexus of El Paso?

Yes. Our Finance Director, Roman Jimenez, brings seven years of dealership experience to help you navigate the financing process with confidence. Our finance team works to make every step smooth and transparent, so you can drive off in your new Lexus feeling great about your purchase.

Where can I meet the Fox Lexus of El Paso team and explore the Lexus lineup?

You can visit our Lexus dealership in El Paso to meet the staff and experience the full Lexus lineup firsthand, from the efficient UX 300h to the powerful GS F and versatile GX 550. Our knowledgeable team is ready to match you with the model that best fits your lifestyle and budget. Contact us today to connect with the team and take your next step toward owning a Lexus.